Blog
Why AI Search Chooses Some Websites and Ignores Others
For most of my career in SEO, success has been measured in a remarkably simple way: did you rank? Whether...
Blog & thinking
Notes on growth, marketing and building something the market chooses.
Practical thinking from the front line of building an agency, advising business owners, and turning digital marketing into measurable growth.
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Blog
Search Everywhere Optimisation: The Future of SEO
Most Businesses Are Looking in the Wrong Place for Growth Whenever the conversation turns to Amazon growth, it usually ends...
Blog
Before You Ask AI for a Strategy, Know What You’re Trying to Achieve
More business owners are using tools like ChatGPT or Gemini before speaking to agencies, consultants and specialists. In many ways,...
Blog
Elon Musk Doesn’t Run Launches. He Runs Launch Machines
When SpaceX lands a rocket, tens of millions of people watch it live. But here's the thing most marketers miss...
Blog
AI Has Made Good Enough Worthless
There is a question I think a lot of business owners are asking quietly at the moment. “If AI can...
Blog
Alex Hormozi built the perfect Brand SEO Strategy
Most SEOs are still optimising pages while the rest of the search game has moved on. Here is what one...
Blog
PPC vs SEO: Which Delivers Better ROI for CMOs in a Rising-Cost Market?
When leadership teams review budgets, the conversation usually lands in the same place. Where does the next pound go? Paid...
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