Blog & thinking

Notes on growth, marketing and building something the market chooses.

Practical thinking from the front line of building an agency, advising business owners, and turning digital marketing into measurable growth.

Growth strategy SEO PPC Brand Leadership
Latest articles

Ideas you can act on.

Blog
15 min read · Matthew J. Pyke

AI Has Made Good Enough Worthless

There is a question I think a lot of business owners are asking quietly at the moment. “If AI can...

Blog
6 min read · Matthew J. Pyke

Alex Hormozi built the perfect Brand SEO Strategy

Most SEOs are still optimising pages while the rest of the search game has moved on. Here is what one...

Blog
5 min read · Matthew J. Pyke

PPC vs SEO: Which Delivers Better ROI for CMOs in a Rising-Cost Market?

When leadership teams review budgets, the conversation usually lands in the same place. Where does the next pound go? Paid...

Blog
5 min read · Matthew J. Pyke

5 Things Scaring Marketing Managers Going Into 2026 And What To Do About It

If you work in marketing right now, you can feel the nerves. Budgets are being questioned. Teams are being trimmed....

Blog
6 min read · Matthew J. Pyke

What Is ChatGPT-5? How the New AI Boosts Marketing Productivity

TL;DR GPT-5 has officially launched on 7th August 2025. Represents a major leap in reasoning, accuracy, and multi-tasking. Helps marketers...

Blog
6 min read · Matthew J. Pyke

What Google’s New AI Mode Means for Your Business (And Your Search Strategy)

Google’s new AI Mode represents the most significant shift in search behaviour since mobile-first indexing. Powered by its Gemini AI...

Blog
6 min read · Matthew J. Pyke

How to Show Up in AI Overviews

How Can We Benefit from LLM Traffic? The new era of search visibility — and how to capitalise on it...

Blog
3 min read · Matthew J. Pyke

The New SEO: Why Optimising for ChatGPT and AI Search Engines Matters

The internet is entering a new era of search. For decades, we built our websites and content to satisfy Google’s...

Blog
4 min read · Matthew J. Pyke

Fake It Until You Make It: How Acting Confident Can Lead to Real Success

“Fake it until you make it.” You’ve probably heard the phrase before, but let’s be honest—it gets a bad reputation....

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