Matthew J Pyke
Growth strategist and founder of Fly High Media. I help business owners connect marketing, sales and strategy into a growth system that actually compounds.
July 11, 2026
For most of my career in SEO, success has been measured in a remarkably simple way: did you rank? Whether I was speaking to a business owner, an in-house marketing...
July 1, 2026
Most Businesses Are Looking in the Wrong Place for Growth Whenever the conversation turns to Amazon growth, it usually ends up in the same place. Businesses discuss improving product titles,...
June 26, 2026
More business owners are using tools like ChatGPT or Gemini before speaking to agencies, consultants and specialists. In many ways, this is a positive shift. It helps people research faster,...
June 16, 2026
When SpaceX lands a rocket, tens of millions of people watch it live. But here’s the thing most marketers miss when they study that moment: for the team behind it,...
June 4, 2026
There is a question I think a lot of business owners are asking quietly at the moment. “If AI can write content, build ads, analyse data and give me ideas,...
May 26, 2026
Most SEOs are still optimising pages while the rest of the search game has moved on. Here is what one of the loudest brands on the internet can teach the...
December 21, 2025
When leadership teams review budgets, the conversation usually lands in the same place. Where does the next pound go? Paid or organic? PPC offers immediate visibility and predictable volume. SEO...
December 21, 2025
If you work in marketing right now, you can feel the nerves. Budgets are being questioned. Teams are being trimmed. AI is rewriting the rulebook every five minutes. And every...
August 8, 2025
TL;DR GPT-5 has officially launched on 7th August 2025. Represents a major leap in reasoning, accuracy, and multi-tasking. Helps marketers and business owners with smarter strategy planning. Enables better automation...
May 31, 2025
Google’s new AI Mode represents the most significant shift in search behaviour since mobile-first indexing. Powered by its Gemini AI model, Google is no longer simply delivering search results —...
May 28, 2025
How Can We Benefit from LLM Traffic? The new era of search visibility — and how to capitalise on it What if your website traffic started coming from sources that...
May 15, 2025
The internet is entering a new era of search. For decades, we built our websites and content to satisfy Google’s algorithm. Page rankings, click-through rates, keywords — these were the...
April 12, 2025
“Fake it until you make it.” You’ve probably heard the phrase before, but let’s be honest—it gets a bad reputation. It sounds like you’re being told to lie, pretend, or...
April 12, 2025
If you’ve built a successful business through word of mouth, repeat customers, and strong in-person relationships, you’ve already done the hard part. You’ve earned trust where it matters most—face to...
April 12, 2025
When you first start a business, it’s normal to do everything yourself. You juggle sales, admin, delivery, invoicing, and customer service. You move fast and make it up as you...
April 12, 2025
We’re running businesses in one of the fastest-moving periods in history. Technology shifts, customer expectations evolve, new competitors emerge overnight, and global events can change everything in an instant. The...
April 12, 2025
Too many businesses treat SEO and PPC as completely separate strategies. One is seen as organic and long term, the other as paid and immediate. But in 2025, keeping them...
April 12, 2025
In digital marketing, it’s easy to get caught up in the chase for rankings. Being number one on Google feels like a win. But in 2025, the reality is more...
April 12, 2025
Search has always evolved, but what we’re seeing in 2025 is a major shift. AI-powered tools like Google’s Search Generative Experience (SGE), Bing Chat, and ChatGPT’s browsing features are completely...
March 20, 2025
SEO is one of the most powerful tools for driving organic traffic. Get it right, and your business can attract a steady flow of visitors without constantly paying for ads....
March 20, 2025
Most businesses waste time, money, and effort on marketing activities that deliver little to no results. They chase every new trend, experiment with every platform, and spread their resources thin....
March 17, 2025
Digital transformation has become a necessity, not a choice. Businesses that fail to adapt risk falling behind competitors who embrace technology to improve efficiency, customer experience, and scalability. Yet, despite...
January 27, 2025
Starting a business can be one of the most rewarding things you can do. There is a lot of freedom, flexibility and sense of achievement but on the flipside, there...